RESUME

Implemented a brand redesign across several areas for consistent visual identity, including:

• Website design from scratch, including heading hierarchy, button styles, mega menu, dozens of website pages, a new blog template, forms, etc. ​

• PDF template design, and transfer of documents.

• Helped run a photography contest to collect photos of team members around the world.

• Developed the icon and stock photo library, illustration style, etc.

• Worked closely with the Creative Director to develop visuals for the company's base deck. 

• Developed messaging and creative for the launch campaign across organic and paid social.

• Designed company-wide branding elements such as business cards, desktop backgrounds, Zoom/Teams backgrounds, social media templates, etc.​

Developed campaign themes to allow the brand to stand out in a sea of sameness, be memorable, and showcase our new brand principles. Executed the theme across assets on all marketing channels. ​

Increased the volume of assets created by implementing templates, and bringing in several AI and automation tools.

Oversaw a brand redesign, including developing a brand style guide, an entirely new website, a new slide deck template, and a new business card design.

Developed logos for new offerings.

Designed trade show kiosks and booths from ideation to creation.

Created various digital and print assets, including eBooks, info sheets, case studies, PowerPoint presentations, brochures, infographics, web banners, social media graphics, and e-mail templates.

Produced high-quality video ads and other long-form video content.

Built and designed the entire iperceptions website (over 200 fully responsive pages) in Hubspot and using HTML & CSS, including menu structure, page templates, and custom-built Hubspot modules.

Created eBooks, product sheets, PowerPoint presentations, logos, iconography, web banners, digital and print brochures, infographics, and e-mail templates.

Produced high-quality videos, handling video recording, editing, lighting, decor setup and sound.

Created SVG animations for web and kinetic text advertisements for social media.

Prepared interactive prototypes and high fidelity wireframes for websites.

Responsible for increasing website capacity to engage and convert visitors through search engine optimization (SEO). This included creating new pages, updating existing pages, suggesting interactive tools, etc.

Coordinated the production of landing pages from copy to mockup to implementation.

Developed email nurturing workflows, wrote copy and helped design a new responsive email template.

Reported on results of A/B tests, emails, and conversion rate optimization efforts.